Strategic communications · Washington, DC · Worldwide

Be ready
before the
story breaks.

MAX is the experienced advisor behind your leaders — shaping the message, preparing for pressure and helping the right story break through.

Not a traditional PR firm. Strategic counsel when it matters.

A television studio interview being recorded in Washington, DC
Inside the studio · Washington, DC
Mark Albert addressing an audience during a keynote

Mark Albert

Peabody & EMMY award-winning journalist. 25 years in news.

125+ years of team experience

1.228Bearned impressions
$335.85Mestimated ad value
125+years of team expertise
24/7rapid-response capacity

One company · Three verticals

The right counsel for the moment you’re in.

From national campaigns and organizational risk to building confident communicators, MAX brings newsroom discipline to high-stakes work.

A large general session ballroom audience01

Government

Award-winning earned media, strategic communications, crisis counsel and video production for public-sector missions.

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Mark Albert at a news anchor desk02

Advisory

Senior strategic, crisis, risk and earned-media counsel for organizations and lean communications teams.

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Participants at a Media Mastery bootcamp03

Media Mastery

Training, coaching and workshops that make leaders and experts ready for interviews, stages and scrutiny.

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Case in point · U.S. Marine Corps

A national milestone. A billion-plus impressions.

“For the Marines’ 250th birthday, MAX translated military history and tradition into targeted, human stories that traveled across national and local media”
Col. J.J. Wilson · Commanding Officer, Marines250
See the results
United States Marine Corps 250th anniversary emblem
1.228Btotal earned media impressions
60TV placements in Chicago
6major media markets
22026 Stevie Awards

How we work

Behind the curtain. Ahead of the pressure.

We don’t replace your voice. We help make it clear, credible and ready.
MAX positioning
Mark Albert teaching a workshop with a newspaper in hand
Prepare leaders
A coaching moment in the studio after an on-camera session
Build confidence

Anticipate risk

Build protocols, practice scenarios and create the message architecture before reputational pressure arrives.

Navigate the news

Understand how journalists think, where stories move and how to engage without surrendering your narrative.

For newsrooms

Credible experts, trained for the moment.

We connect journalists and producers with media-ready specialists across business, policy, science, culture and daily life.

Find an expert
AI
National security
Leadership
Health care
Education
Finance
Cybersecurity
Manufacturing
Travel

Next step

Bring us in before the pressure is on.

Start a conversation