01Government
Award-winning earned media, strategic communications, crisis counsel and video production for public-sector missions.
ExploreStrategic communications · Washington, DC · Worldwide
Media training
& crisis
communications.
Be ready before the story breaks.
MAX is the experienced advisor behind your leaders — media training, strategic communications and crisis counsel that shape the message before pressure arrives.
Not a traditional PR firm.
Strategic communications and media training when it matters.
Mark Albert
Peabody & EMMY award-winning journalist. 25 years in news.
125+ years of team experience
1.228Bearned impressions
$335.85Mestimated ad value
125+years of team expertise
24/7rapid-response capacity
One company · Three verticals
The right counsel for the moment you’re in.
From national campaigns and organizational risk to building confident communicators, MAX brings newsroom discipline to high-stakes work.
Case in point · U.S. Marine Corps
A national milestone. A billion-plus impressions.
“For the Marines’ 250th birthday, MAX translated military history and tradition into targeted, human stories that traveled across national and local media”See the results
1.228Btotal earned media impressions
60TV placements in Chicago
6major media markets
22026 Stevie Awards
How we work
Behind the curtain. Ahead of the pressure.
We don’t replace your voice. We help make it clear, credible and ready.
Anticipate risk
Build protocols, practice scenarios and create the message architecture before reputational pressure arrives.
Navigate the news
Understand how journalists think, where stories move and how to engage without surrendering your narrative.
For newsrooms
Credible experts, trained for the moment.
We connect journalists and producers with media-ready specialists across business, policy, science, culture and daily life.
Find an expert
AI
National security
Leadership
Health care
Education
Finance
Cybersecurity
Manufacturing
Travel
Next step