The ever-broadening array of media platforms and news outlets means today’s leaders need to be ready to convey authenticity, transparency, competency and empathy in their news interviews and television availabilities with traditional, adversarial, new or earned media.
Media Advisory Experts, using decades of local and national media experience, can train you and your team on:
When a journalist calls, be ready to master your own story.
Media Advisory Experts founder Mark Albert has a quarter-century of experience as an investigative journalist and educator. He’s been an adjunct instructor at Northwestern University’s Medill School of Journalism in Washington, DC, and nearly every year since 2017, has created and taught curriculum in newsrooms across Vietnam, including on fact-checking, news production, investigative reporting, how to ask probing questions in news conferences and hold public officials accountable, digital content creation, elements of live-streaming, and on Western free speech and defamation principles.
In 2016, he designed and taught a two-week course on general news production in Pakistan as part of an initiative administered by the International Center for Journalists (ICFJ) and sponsored by the U.S. State Department. Mark has also spoken on panels at the preeminent investigative journalism conference in the United States, the Investigative Reporters & Editors (IRE) event, invited to speak on topics such as internal/external newsroom collaboration and military beat reporting.
This type of training can be invaluable to journalists no matter the size of the newsroom. Media Advisory Experts can customize the curriculum to fit your beat, needs, and newsroom size.
