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For Leaders


The ever-broadening array of media platforms and news outlets means today’s leaders need to be ready to convey authenticity, transparency, competency and empathy in their news interviews and television availabilities with traditional, adversarial, new or earned media.

Media Advisory Experts, using decades of local and national media experience, can train you and your team on:

  • Proven interview techniques, including how to pivot built rapport, and stay on message
  • How to speak with clarity and purpose while paying attention to annunciation and cadence—on-camera or off
  • Most effective ways to master a news conference
  • How you or your communications team can create your own earned media without surrendering your narrative or issuing dead-end news releases that get zero traction
  • Methods for declining a perceived hostile media interview while still ensuring your message is conveyed to the audience
  • Deep dives into news production to control your own image

When a journalist calls, be ready to master your own story.

Please indicate the level of urgency in your initial message so that we may best meet your needs.

For Journalists


Media Advisory Experts founder Mark Albert has a quarter-century of experience as an investigative journalist and educator. He’s been an adjunct instructor at Northwestern University’s Medill School of Journalism in Washington, DC, and nearly every year since 2017, has created and taught curriculum in newsrooms across Vietnam, including on fact-checking, news production, investigative reporting, how to ask probing questions in news conferences and hold public officials accountable, digital content creation, elements of live-streaming, and on Western free speech and defamation principles.

In 2016, he designed and taught a two-week course on general news production in Pakistan as part of an initiative administered by the International Center for Journalists (ICFJ) and sponsored by the U.S. State Department. Mark has also spoken on panels at the preeminent investigative journalism conference in the United States, the Investigative Reporters & Editors (IRE) event, invited to speak on topics such as internal/external newsroom collaboration and military beat reporting.

This type of training can be invaluable to journalists no matter the size of the newsroom. Media Advisory Experts can customize the curriculum to fit your beat, needs, and newsroom size.


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2024 Media Advisory Experts